OUR EXPERTISE

"A great brand raises the bar -- it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you're drinking really matters." - Howard Schultz (CEO, Starbucks Corp.)

Brand Name Creation Services

We have extensive experience partnering with startups, as well as established and emerging firms, to name or rename their companies, products, and services! Then helping them develop highly effective, lasting corporate and product brands.

In addition to our name creation services, we also offer Foreign-Language Name Analysis, working closely with a partner firm with decades of experience in this area, using a large network of native speakers with specialized linguistic training.

Don't let surprises happen to you after you commit to a new name! Have it fully analyzed up front for possible offensiveness and cultural implications, in all the languages and countries where you may do business.

Trademarks Research and Registration Services

"Max Brand Names" combines state of the art technology, innovative product development and Intellectual Property expertise to provide a comprehensive suite of trademark screening, research and watching services to help trademark practitioners meet the growing challenges of clearing and monitoring new marks in today's global economy.

Our trademark screening services can be utilized to screen numerous naming possibilities on a global scale, identifying clear conflicts to a mark's availability. Once your screening activities have narrowed your list of naming possibilities to a chosen few, our trademark research services utilize advanced technology and expert analysis to provide you with the industry's most comprehensive trademark research reports. After the trademark clearance process has been completed, we offer a full suite of trademark watching, brand monitoring and domain name management services that can support your maturing brand throughout its entire life cycle.

Domain Names

The abuse of intellectual property online compromises the value of trademarks and revenue derived from online channels. We provide worldwide domain name registration and management solutions supported by strategic consultancy services and cutting-edge technology to help the businesses to maximize and protect to their brands online.

We also help our clients with many other aspects of ongoing brand development:

- Visual Identity Programs
- Brand "Personality" Issues
- Other Brand Associations
- Product Packaging
- Service "Packaging"
- Digital Brand Building Programs
- Brand & Media Asset Management
- Brand Awareness Measurement
- And (of course) Advertising & Other Communications Programs to Build the Brand!

 

 

A successful name for a product, service, or company will be:

- Memorable
- Protectable (trademarkable)
- Easy to Say
- Acceptable in Other Cultures / Languages
- As Short as Possible
(not just in letters, in syllables)
- Sound Pleasing to the Ear
(as well as looking good to the eye)
- Preferably, Suggestive of a Benefit
(or product association)

 

 

Brand equity

Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration.

 

 

Brand energy

Brand Energy is a concept that is essentially about creating value through creating meaningful experiences than merely generating profit. Economic value comes from businesses’ transactions between people whether they be customers, employees, suppliers or other stakeholders. For such value to be created people first have to have positive associations with the business and/or its products and services and be energised to behave positively towards them – hence brand energy.